City Branding
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BRANDING ELEMENTS
A. The Brand itself - the thoughts and concepts that influence your audience to think about you in a desired way
B. The Primary Elements

1. Tag line - summarizes the brand in a few words
2. Logo - identifies the organization/community and summarizes the brand in a visual way

C. The Marketing Plan - the plan for how to promote the brand using marketing tools:

1. Website
2. Facebook and social media
3. Brochures
4. Letterhead
5. City signage
6. Wayfinding signage
7. Gifts
8. Events

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TAG LINE POSSIBILITIES (tag line would always be used in conjunction with logo)

Concept: "Simple"
Enjoy the Simple Life
The Simple Life
Where Life is Simple
Where Life Remains Simple
Keeping Life Simple

Concept: "Good Life"
Life is Good!
The Good Life
​Enjoy the Good Life
Savor the Good Life
​Living Life

Concept: "Slow/Pace"
Slow Down
It's Better Slow
Enjoy the Slow
​Life in the Slow Lane
Chill
Just Chill
Just Chill Already
A Pace For You
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Concept: "Small"
Small Town Living
Small Town Pride
Small Town Values
Living the Small Town life
Living the Small Town Iowa Life
Small Town Nice
Small Town, Big Pride
​Small Town, Big Dream
Room For Growth
Room For You
Room To Live
Room To Grow
Big Town Pride
Living the Small Town Life
Living Life, The Small Town Way
Small Town, Big Ideas
​Small But Special
Small Town With a Big Dream
​Small Town, Big Dream

Concept: "Home"
A Place to Call Home
Where People Call Home
Feels Like Home

Concept: "Rural"
Living the Rural Life

Concept: "Bridge"
The Best of Both Worlds
A Bridge to The Simple Life
A Bridge to Small Town Living
​A Bridge to Rural Living
​A Bridge to The Future
Where Town and Country Meet
Bridge to Home

Concept: "Shell/Pearl"
The Pearl of Iowa
Discover the Pearl of Iowa
Discover a Pearl of Iowa
A Pearl of a Life
Living the Pearls of Life
​A Pearl of a Place

Uncategorized
Let Us Make Your Day!
Close Enough to Visit, Far Enough To Live
​Benton County's Best Kept Secret
Iowa Nice

Future - when multiple recreational opportunities exist
Stay and Play All Day
A Place to Play and Stay
​Where All Roads Lead to Play​

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